Forty years ago, METALLICA's Lars Ulrich took out a classified ad in a Los Angeles newspaper that landed him and his soon-to-be METALLICA co-founder James Hetfield the job of their dreams. This Labor Day,Carhartt and METALLICA's All Within My Hands foundation are taking a page out of the band's playbook to recruit a new generation of people to the skilled trades as the U.S. faces a labor shortage, especially in live events.
Drawing inspiration from the 1981 "musicians wanted" ad that formed METALLICA ,Carhartt and All Within My Hands created a want ad aimed at raising funds and connecting people to workforce education opportunities. The reimagined ad features band members from METALLICA paired with copy that harkens back to the original ad with a World War-era "We Want You" feel. Job seekers and supporters alike are directed to visit Carhartt.com to learn more about how to get involved with All Within My Hands'Metallica Scholars, an initiative dedicated to providing skills and services to students of all ages who are looking to enter a traditional trade or other applied learning program.
For more information on Carhartt's Labor Day campaign or All Within My Hands'Metallica Scholars program, please go to this location.
Photo: Getty Images AsiaPac